Microsoft and Yahoo Merge to Double Team Google
This agreement ends years of negotiations and gives Microsoft access to the internet’s second-largest search engine audience, in a bid to crush Googles total world dominance. It adds a potentially potent weapon to Microsoft’s Internet arsenal as the software maker girds for an online assault against Google. After years of dwindling Yahoo financial success this link is being hailed as crucual in preventing Google’s market share from reaching record levels around the world.
In the process, Yahoo hopes to recover some of the money that was squandered in 2008 when it turned down a chance to sell the entire company to Microsoft for £29bn.
Microsoft wants to process more search requests because the inquiries have become a critical lever for selling Internet ads.
Tim Beyers, Senior Analyst at The Motley Fool, said: “You feel like this is something they had to do. … I mean, independently, they’re bit players. Together, they might offer a combination that might be appealing to an advertiser.”
Following recent Techcruch leaks involving Twitter documents in which they say they want to be the “pulse of the planet”, I wonder how all these big hitters are going to survive in the market together without someone going under?
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