Sony Bravia advert
You may have caught the new Sony Bravia advert on TV featuring massive paint explosions. It took 10 days and 250 people to film with huge quantities of paint needed (that was delivered in 1 tonne trucks and mixed on-site by 20 people.)
The advert turned out great, imagine the clean up operation afterwards though, the details direct from the horses mouth:
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated. Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.
You can watch the ad online here in HD quality and also have a look behind the scenes (quicktime needed for both)
The video was directed by Jonathan Glazer (who you can find more about here at wikipedia) whose credits include videos for bands such as Jamiroquai, Massive Attack and some of the most memorable ads for Guinness and Stella Artois.
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