Dell ditty up against the iPod
September 22, 2005 by redlined
Filed under Audio, Gadgets, Portable Audio
Dell has introduced the DJ Ditty to try and compete with the likes of the iPod shuffle and is primarily marketing the product via word of mouth.
The Ditty is a half-inch thick, holds up to 220 songs and includes an FM tuner and a LCD screen.
“It’s the first time we’re using a word-of-mouth campaign to drive interest, instead of a traditional ad campaign,”
Th major difference of the Ditty is that it plays music protected by Microsoft Corp.’s digital rights management technology, which is used by online music sites supporting the Windows Media Player.
Features
# 512MB of storage for up to 2202 songs
# Integrated FM tuner / Easy to read 26×11mm LCD screen
# Slim design measuring 3.6 x 1.1 x .5 inches and weighing only 1.29 ounces
# Rechargeable Lithium Polymer battery with up to 14 hours3 of battery life
# Includes earbuds, lanyard, and black & blue USB Cap
# Easy and affordable downloads via Musicmatch Jukebox by Y!Music
# Compatible with Napster to Go
# Compatible with Audible
I personally think Dell are going to have to do much more, the item doesn’t really look much and the name sounds stupid in my opinion and far from being ‘cool’. Ditty sounds like bitty, a phrase used on Little britain, come on Dell you can do better than this!
Official Dell DjDitty site – http://www.dellditty.com/
Some Related Posts...
- iVod Crystal – Bling Up Your iPod!
- “Orb” up your room with these iPod speakers
- iPod nano not up to scratch
- Wake yourself up with the hovering blowfly alarm clock
- Power up your gadgets with the Energizer Solar Recharger
Auto Sales Training
If you’re a salesperson whose dealership has recently gone online, you’re probably wondering about the best way to handle online customers. This new breed is entirely different, and dealerships everywhere are incorporating internet sales techniques i…