“Sport up” your car with a Ferrari licensed GPS
January 29, 2009 by robotics
Filed under Digital TV
Ask any car lover and he’ll definitely tell you that one of his dreams would be to own a Ferrari. The Ferrari is one of those fantasy cars that many people covet but only a few can afford. The desire to own one is so great that there is actually a very lucrative market for Ferrari badged items. I think it’s one of those “I can’t afford the car so to make me feel good, I’ll just buy an official Ferrari licensed gadget” things.
One perfect example is the Ferrari badged GPS from Becker (http://www.mybecker.com/enUK/MOBILE+NAVIGATION-Traffic_Assist_Pro_Z_250-Overview.html). The Ferrari Traffic Assist Proz250 is basically a portable GPS device that has been made using “soft touch materials. The device has been carefuly designed to still evoke the clean and efficient lines of Ferrari cars. the whole device has been bedecked with the Ferrari Rosso Corso colours and even has its own proprietary Ferrari software that has been designed to have Ferrari graphics and a list of so called special destinations — which are actually the locations of local Ferrari dealerships. You will see all of the details on a small but effective 4.3 inch touchscreen.
As Becker products go, this new Ferrari licensed product will bhe first to come out with a 4GB SD card that has already been preinstalled with map data for both Europe and the United States. The Becker GPS will employ the Sirf Instant Fix II along witha free lifetime TMC technologies that are expected to bring super fast calculations as well as the latest traffic information reception. It also has Bluetooth connectivity so you can couple it with your mobile phone for handsfree operations.
But it’s not just a GPS, the unit can also play MP3s and also double as a photo viewer. It even has a USB slot for putting in more files. The Becker GPS will cost around £375, which just like a Ferrari, is priced to cater to just a small amount of people.
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But it’s not just a GPS, the unit can also play MP3s and also double as a photo viewer. It even has a USB slot for putting in more files. The Becker GPS will cost around £375, which just like a Ferrari, is priced to cater to just a small amount of people.
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